This book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties.
The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise Product Details
- Paperback: 288 pages
- Publisher: Atlantic Publishing Company; Book and CD-ROM edition (January 1, 2006)
- Language: English
- ISBN-10: 0910627541
- ISBN-13: 978-0910627542
- Product Dimensions: 9 x 6 x 0.7 inches
Try to examine the customer base so that you will able get market segmentation knowledge. At the time of selling a products always focus on the what are the qualities that are most essential, so that more and more customers are attracted towards your products and the services.
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