Site Selection: Choosing The Best Location
September 1, 2009 | By: Eddy Goldberg | Read Full Story
How can you talk about site selection without mentioning "location, location, location"? There, we did it. Now, let's dig deeper.
(Note: This is targeted to franchisees who need a retail storefront, office, or other physical location. Franchisees with a home-based or mobile concept can focus on the challenges involved in those franchise models.)
Let's begin with the story of a drive-thru coffee shack near my home. It wasn't a franchise - we're only using it to make a point. Her "territory" was prime: a coffee-loving demographic and plenty of vehicular traffic, with weekday commuters headed to work and weekend shoppers headed to and from the local mall.
The solopreneur did a lot of things right: she chose a busy state highway that fed thousands of vehicles onto the Interstate every morning; painted the shack lovely bright colors; erected a large, visible sign right next to the road; and chose a popular local coffee brand. Getting in and out was easy, too, via a one-way...
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