FRANCHISE - Why Franchising Is Going Global
November 10, 2009 | By Kerry Pipes
Taking a franchise brand international is, in a sense, the final frontier for growth. It's where many franchise brands that have begun - and been successful - in the U.S turn when they seek expansion. It's a strategy that often occurs in part because of growth that has saturated domestic markets and territories. Typically, larger more established franchise brands begin looking across borders for untapped markets and potential growth. It's an expansion strategy that's not new. But during the past couple of decades as franchising has continued to grow as a popular business model, the international growth strategy has been on the rise. International franchising can also provide opportunities for new and existing franchisees looking for expansion options. There are opportunities as near as Mexico and Canada and as far as the Middle East.
In one sense, international franchising can be a relatively smooth and easy process. After all, the franchise concept is built around infrastructure,...
Read Full StoryIn one sense, international franchising can be a relatively smooth and easy process. After all, the franchise concept is built around infrastructure,...
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